Norse Projects

Could you break down what Norse Projects actually is?

Norse Projects is a collective, which was started in 2002 by Tobia Sloth from Street Machine, Anton Juul who skates for Nike SB and Carhartt and myself—Mikkel Grønnebæk. We had an idea that Copenhagen needed a store for streetwear. I lived in London from 1999-2001 and watched what happened over there with The Hideout and Bond International and all the stores over there that had a lot of interesting brands, that you couldn’t get in Denmark. So when I moved back, Anton and I started a brand called Castle, which made caps and t-shirts—a lot of graphic stuff. Afterwards we got the idea to create our own store. And because Anton skated for Street Machine there was a natural connection to Tobia, who thought it was a great idea. So we started as a store and then it’s taken us four years to build our own clothing brand.

Crooked Tongues interview with Norse Projects

Found over at Fucknfilthy FACEBOOK

Read the rest HERE

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: